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The role social media plays in the progress of your content marketing is similar to that of the role of a paperboy. Yes, it’s another article with a metaphor. Your Website Is Your Primary Source Your website represents your key platform of information and the main source of content. The role that the channels you use form the distribution of information where […]
In this age of competition, it can be real hard to push your business ahead. Hiring a SEO company to take care of your site’s optimization can help leverage your web presence. While SEO has helped businesses grow for a long time now, blogging too in the meanwhile has evolved into a big player in […]
Nowadays, social media has become a very valuable tool for every business. Twitter is one of the most powerful social media channels for interacting with customers and promoting goods and services. It is not only efficient, but also a very cost-effective marketing tool. Here are some of the ways you can use Twitter to engage […]
The once tried and tested media platforms for marketing your product/service just does’t work anymore. The difference between the channels we once used and the channels we now have, is that the old channels were extremely expensive. The Decline Of Press Advertising ABC figures highlight that nearly 50% of the UK’s daily newspapers have declining print sales at a […]
The secret to effective content marketing is similar to the geography class at school where we all learnt about meandering rivers. Whilst the majority of us can go high-brow and talk about ‘ox-bow’ lakes, putting it into a principal of a constant flow of content and a growth of material(s) that can stand the course of time, becomes a […]
We live in a world that operates on autopilot – the earth spinning in its orbit 24 hours a day, and revolving around the sun 365 days a year, unless it’s a leap year. The average corporate busybody survives a workday comprised of routine tasks –organizing files and documents from varied sources, creating charts, graphs […]
Many businesses are unaware of the opportunities that they are missing out on by not exporting to the global market. Business owners who have listened to my talks on this very subject and have become aware now ask about how to get started. This blog post provides an answer to that very question. The first step toward exporting […]
When your audience sees you as a trusted provider of information, the whole game changes. Look no further than last summer when Martin Lewis, creator of MoneySavingExpert.com and the peoples champion of all things consumer, sold to price comparison website MoneySupermarket for £87 million. To stand for people’s rights, rather than penny pinching, and being […]
We are all now creators, curators and self publishing within our own media companies. What a fantastic opportunity for all of us. The digital world is now dominated by the relevance and credibility of content. To Google we are all just as valuable as The Times when the content we produce is appropriate and credible. We can now publish […]
Over the past 10 years we have been presented with lots of new shiny toys to use, but are they being used properly? The shiny toys being all the social media platforms that want us to interact, converse, rate, share and be part of. On top of this, many businesses have been created by being […]
