You’ve created a new website and you want to make sure it’s popular and widely used, which is why I am going to discuss a few basic and important steps about SEO for your new website, as search engine optimization might help you get traffic on your new website.
#1. Content in the Kingdom
Firstly, and importantly your website should be able to provide good content. The information should be reliable, useful and sufficient and it should be presented in a way in which people wouldn’t have trouble reading it or sharing it. People would make it a point to remember a website and/or share it if their content is understandable and coherent. Many a times, the key to getting more people like your page can be quality content.
#2. Learning Basic SEO
New Webmasters often reluctant to learn search engine optimization because they think it is difficult when in fact it is not. Think about it this way, a person types a keyword into the search engine, sees the results and gets attracted to the title of the page, then hopefully visits your page.
Now you need to think how you can:
- Get listed in the search engine in the first place.
- Attract the searcher to click on your title.
People never really think about how SEO works deeply but obviously easy. Keyword relationships on your page and in linking are often ignored. This is why I suggest that the first place SEO starts is in your thoughts about what your visitors would be searching for.
#3. Search Engines Hate Errors
Secondly, taking care of all the errors and making sure that your website is reachable and accessible is highly important. Errors can spoil many things and might lead to many people turning elsewhere for their information, which is why you need to make sure of the fact that your website is reachable, and has content which can be easily understood. You can use different tools which are widely available online to make sure that you avoid mistakes.
A Few Bad Side Effects from Website Errors:
- Broken links within your site causes your site to have low rankings”¦Trust me I know this from experience!
- Serving too many 404 error pages removes that URL from the search engines. Who wants to send someone to an error page?
- Slow loading pages cause people to leave your website.
- Errors lose trust. It is that simple.
There are so many errors to avoid but that is another article entirely.
#4. Looks and Usability Do Count
Also, the way your webpage looks matters and it is something you need to keep in mind while focusing on the SEO for your new website, and a lot of people don’t believe that, but the thing is that when people visit the website, the way it has been designed and organized matters, which is what decides whether or not a person will visit the website again. An example would be your website navigation menu. People take this for granted and do not realize the SEO and visitor experience value.
No doubt the content matters greatly, but the way it is presented also matters because it makes it all the more understandable and appealing to look at.
You can either hire a professional designer who can work on your page, or do it yourself with the help of easily available tools online. This is why I always recommend buying a premium WordPress theme. They not only have inbuilt SEO, but they make you look professional too and this is important!
#5. Getting Social is Now SEO
Connecting with social networks is important, many websites give the option to “like” or “plus” or “tweet” or “pin” which is what plays an important role in the website’s rankings and popularity. So while you’re working on your page, make sure that you set up social accounts, ranging from how popular each one, starting from Facebook and moving on to other popular sites such Google+, Twitter and LinkedIn.
Also, try to get in touch with professionals who have skills and knowledge about a certain subject and are willing to share. If they have websites, talk to them about introducing their content on your page. These reliable bits of information will most probably help you get traffic on your web page, as this way you can build your links and make sure that your web page looks well informed.
New Website SEO Basics
Lastly, what you can make sure of is that the most important things are in order, for example the content and the way in which it is presented, or that there are no errors. Also keep in mind that your webpage shouldn’t look worthless because if it does, you might fall behind on the rankings on Google which are hard to maintain anyway.